December 09, 2017


Waterlily Wishlist

Some of our favorite gift ideas to make your holiday shopping a little easier! View full article →
March 02, 2016


Waterlily Wednesday: Meet Courtney

Happy Waterlily Wednesday!!  Last, but certainly not least, meet Courtney!! Courtney is the talented and creative mind behind our Bashfully Beautiful Blog...and our super cute in-house model. She is responsible for bringing our blog to life week after week whether its sharing her favorite music, spotlighting a new brand or introducing you guys to the crew here at Waterlily.  We absolutely love Courtney and are so lucky to have her as part of the team!
Learn more about her...
1.  How did you get into fashion?
My mom has always been really fashionable. She’s my best friend + role model, so I always wanted to be just like her, and loving fashion came with that. I started working in boutiques when I was 18, not really ever knowing that fashion could be something I could actually pursue. During college I studied health services, but I couldn’t deny my love for something more creative. And here I am! 
2.  What was your first job?
I was an ice cream scooper at everyone’s favorite local ice cream shoppe, Hoffman’s! It ruled! 
3.  What is a typical day like for you at Waterlily?
It really depends on the time of year. Lately, I’ve really been focusing on pumping up our blog. I generally start the day chatting with either Abbey or Catherine or our graphic designer, Mallory. We collaborate ideas and figure out a direction we’d like to take for our upcoming week or month. And then I get busy researching/writing for the blog! When UPS stops in, I’ll take a break from the inevitable writer’s block, to unpack new arrivals. I’ll then merchandise the floor with the new product. My day is a mix of a lot of creative projects which I absolutely love.  
4.  How would you describe your style?
My style is ever-changing. Some days I’ll be girly with florals and prints, other days I’ll wear something totally different. I never know what I’m going to feel. I love wearing something with embellishment and adding texture on top, like a leather jacket or a fur coat.  
5.  What is your favorite item in your closet?
I have a Love and Liberties top that I bought at Waterlily. It’s really romantic and sheer with an insanely beautiful crochet hemline. If I could, I’d wear it everyday!
6.  Favorite blog…
My favorite blogger is Sonya Esman, from Class Is Internal. Her style is flawless. 
7.  What is your favorite way to spend your free time?
I usually spend a lot of my free time in Philly hanging out with my boyfriend, Josh, and my friends. We’re always trying out new restaurants and walking aimlessly around the city on nice days. I really love the cute stores and coffee shops they have at every corner. I also spend lots of free time drawing- I’ve always loved the place it puts me in, and the final project is rewarding!  
8.  What are three things you can't live without?
With the obvious family and friends aside, I couldn’t live without Thai food, occasional rain showers and puppies!
9.  If you were a song what would you be?
Origins by Tennis
10. If you could travel anywhere in the world where would you go?
I’d love go to the Blue Lagoon in Iceland- it looks magical!

Waterlily Wednesday: Meet Abbey


It’s such a reward to work in a place surrounded by amazing people and wonderful influences. A few weeks ago, we happily introduced you to Catherine, one of the two awesome owner’s of Waterlily. This week, we would love for you to get to know the other half of the perfect pair, Abbey. 

The first thing I think when I think of Abbey is creativity and art. She has such a creative mind. She is inspired. She is colorful. She is imaginative. She is innovative. The list seriously goes on. It’s so fun watching her revamp the store, she makes it look easy! Abbey recently took a trip to Bali with her husband, Adam, and her creative juices got flowing. She is planning another exciting trip back to Bali, with her focus on Waterlily- be on the look out for some incredible things happening within the stores this summer! 

Abbey cherishes her time spent with her husband and their adorable little sons, Trevor + Finn. They are the ultimate beach family! 

Take a further look into Abbey’s life:


Q: How did you get into fashion?
A: I have been into fashion since I was a little girl.  When I was little my mom used to put me to bed and after she would turn out the lights I would change into a tulle skirt, leggings and lace gloves (I was heavily influenced by Madonna as a child).  I had a massive collection of rubber jelly shoes, from flats to high heels.  I also went through a more than slightly embarrassing hat phase - think Nickelodeon's Blossom TV show - it was bad.  My mom was always into fashion & beauty and it definitely rubbed off on me.  I have always loved prints and lots of color.  I think I got serious about fashion as a career after taking some business classes and realizing there is a legitimate fashion industry out there that you can make a living working in.  I always assumed that fashion designer was your only option in the fashion industry - but there are so many opportunities on the business side!


Q: What does the day in the life of a boutique owner look like?
A: Where do I start...  I tend to be a bit disorganized.  A lot of that stems from the fact that as a business owner my job is to do anything and everything the business needs to keep running.  There truly is no 9-5 when you own your own business.  I start checking emails early in the morning before my kids wake up.  I'll be in the shop all day (most of the time I'm stuck in the back trying to wade through all of the order, invoices and bills). Then after I get home and put the kids to bed, I will be up late at night working on orders or our website.
Q: The best part of my job is...
A: There are so many wonderful things that I love about my job - I couldn't nail it down to just one thing.  I love that I can bring my kids here and teach them about working and business, etc. It sounds corny, but it's rewarding to have someone compliment the shop or find that certain something they have been on the hunt for.  That is why we come to work everyday. I love that we (Catherine and I) built this.  I love that I control my fate and there is no one else responsible for my success or failure but me.
Q: My go to outfit is...
A: My go to outfit (right now) for everyday is Blank NYC jeans and a super cozy t-shirt from Splendid or Velvet and a cute pair of Free People booties. Although I do have my eye on a cute chambray dress from Bella Dahl we just got in....hmmm. I have to be comfortable. I love easy and casual. 
Q: Favorite place you've traveled?
A: Put me on a tropical island and I am happy.  But my favorite place so far is Bali.  I am a beach girl.  I love the sun and the ocean - which Bali has in spades, but my favorite thing about the island is the atmosphere.  There is so much culture and creativity there.
Q: Favorite Book?
A: I love to read, and I like so many different kinds of books.  My husband laughs because I will order everything from a super cheesy novel to a textbook if a subject interests me.  I would say the book that has left me with a lasting impression was "How Children Succeed" by Paul Tough.  It's a really interesting look at how children develop and learn, and how parents and educators can help shape children though building their individual character.
Q: If you were a song what would you be?
A: If I was a song I would be Van Morrison's "Into the Mystic" covered by Swell Season
Q: What is your favorite way to spend your free time?
A: My favorite thing in the world is to be at the beach with my kids and husband. 
Q: If you were granted a one way ticket where would you go?
A:  OMG - I would need weeks to research that!  My gut says somewhere in the Caribbean but there are so many places I would still love to travel.  
Q: Three things you can't live without?
A: My family, some good music and chocolate.
Q: What is something you would love to learn to do?
A: There are so many thing and so little time!  Screen printing, weaving, how to use illustrator, tile laying (my bathrooms are desperate), but I would say if there was just one thing it would be sewing.  I can hem a curtain but I am kind of winging it.  I made a few bathing suits in high school but I was always afraid to wear them outside of my backyard for fear that they would fall apart at an inopportune moment.  I would love to learn the proper stitches and basic garment construction. 

Behind The Brand: Lovers + Friends

New Spring Arrivals from Lovers & FriendsSpring wear is trickling into our stores and we have been getting tons of goodies from one of my personal favorite lines, Lovers + Friends. I honestly couldn't be more in love with this year's Spring collection. It features lots of creams and pale pinks as well as stunning scarf prints and embroidery. View full article →

Waterlily Wednesday: Meet Kelly

Waterlily Wednesday - Meet Kelly!Happy Waterlily Wednesday: meet another awesome member of the Waterlily team, Kelly! View full article →

Waterlily Wednesday: Meet Mallory

Waterlily Wednesday - Meet Mallory

Hello everyone and Happy Waterlily Wednesday! We'd love to introduce you to Mallory, our e-commerce/ social media aficionado!

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Waterlily Wednesday: Meet Maura

Waterlily Wednesday - meet Maura

Happy Waterlily Wednesday, meet Maura, our wonderful Assistant Manager and beautiful in-house model!

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Waterlily Wednesday: Meet Catherine

Waterlily Wednesday - Meet Catherine
If you are familiar with Waterlily and our team, you know that the successful biz consists of two incredible owners, Abbey Holloway and Catherine Spinosa, who have worked hard to make their dream come true.
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Time for a One Piece

Mara Hoffman Diamond print one piece cut out

 I am so in love our new arrivals from Mara Hoffman - I am actually looking forward to trying on a full piece!


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January 13, 2016

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