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Poinciana Strappy Maxi Dress
$ 233.00
The Poinciana Strappy Maxi in Cotton Candy is a classic Spell dress that is so easy to throw on and go. Pair with your favorite sandals and you are all...
Poinciana Blouse
$ 152.00
The Poinciana Blouse is available in Lilac or Cotton Candy. Features rouleau necktie with gold thread and small brass bells. Buttons down the front to under the bust and gathers...
Poinciana Duster
$ 185.00
Spell's Poinciana Duster in lilac with its chic 3/4 sleeves and heavenly lilac hue will adorn any outfit with a touch of sweeping romance. So cute paired back to light...
Spell's Poinciana Gown
$ 240.00
We are so in LOVE with the light and flowy Poinciana Gown in Lilac with its button loop down front and slight gathers at the waist is a classic Spell beauty. ...
Ariel Jacket
$ 176.00
With suede-like exterior and soft plush faux fur interior, Heartloom's Ariel Jacket will keep you warm and make you look moto chic. Pair yours over a tee shirt and denim...
Rosalie Poolside Top
$ 145.00
Auguste the Label's Rosalie Poolside Top is the perfect breezy top for your next island getaway. With a loose cropped fit, flirty lace up front and billowy kimono sleeves trust...
Twiggy Bohemian Blouse
$ 145.00
Auguste The Label's Twiggy Bohemian Blouse is giving us romantic feminie vibes a la Marie Antoinette. With it's frilly trim and beautiful intricate floral designs you will make quite the...
Agnes Fleur Wrap Midi Skirt
$ 135.00
The Agnes Fleur Wrap Midi Skirt from Auguste the Label is a cute ditsy floral print in soft rayon and an eye-catching colour, this midi skirt wraps easily around your...
Brownie Bite Jacket
$ 168.00
The Brownie Bite Jacket from Blank NYC is a distressed brown faux leather moto jacket with slanted zipper detailing and silver hardware. We love this jacket paired back to your...
Boe Top
$ 88.00
Heartloom's Boe Top is ethereal and feminine in its design. Its sheer fabric swiss dot fabric with embroidered appliqué, drapes beautifully over the body while creating volume with its puff sleeves. ...
Mother High Waisted Looker Crop
$ 228.00
The High Waisted Looker Crop in Pardon my French wash are cropped skinnies feature a stretchy hand in a true blue wash with whiskered hips and light fading. Made in Los...
Spell Oasis Maxi Dress
$ 241.00
Spell & the Gypsy Collective's Oasis Maxi Dress in Opal is an instant Spell classic. This floaty super soft dress is made of rayon with a bit of lurex to...
Matilda Grace Frill Sleeve Blouse
$ 144.00
The Matilda Grace Frill Sleeve Blouse from Auguste the Label features delicate florals.. With all those frills, this blouse is designed with ties on the neckline for adjustable coverage and...
High Rise Straight Cropped 724
$ 98.00
The Levi's® 724 High-Rise Straight Crop Jeans have a delicate blend of ultra-soft fibers and powerful stretch. These jeans sculpt, mold and keep their shape with built-in recovery. 93% Cotton,...
Waterlily is filled with vibrant colors, soft flowy fabrics & fun embellishments that are unique, yet still easy to wear. Sharing the newest arrivals from Spell Designs, Cool Change, Bella Dahl, Amuse Society, Roberta Roller Rabbit, Acacia, Velvet Tees, Maaji and many more. From block printed caftans handmade in India to the softest tees made here in the USA, at Waterlily we enjoy sharing the things we love with you.For us a good day is a day filled with sun, fun & family. We opened our first Waterlily in 2007 in Spring Lake, NJ. Three blocks from the beach and close enough for us to ride our bikes to work. What more could a gal ask for? We have grown to three locations (all close to the beach) and we have a small team of girls that make up the "Waterlily family."We wanted to fill our stores with clothes WE love for the life WE love to live. Each item is hand picked by us and we put careful (sometimes painstaking) thought into our choices. We are drawn to bohemian styles, with a twist of femininity and just when you least expect it we throw in a little prep. We love to showcase local as well as international labels. Our moods are ever changing and so are the looks in our stores.