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Julia Sweater
$ 78.00
The Julia Sweater from Heartloom is asymmetrically cut and spun with speckles of color throughout. Has a relaxed fit 70% Acrylic, 25% Polyester, 5% Nylon Hand Wash Cold
Spring Rose Frill Wrap Blouse
$ 114.00
The Spring Rose Frill Wrap Blouse from Auguste the Label is a super pretty blouse with vintage floral vibes. Wraps around the waist, frills along the neckline and looks perfect...
Naomi Sweater
$ 88.00
The Naomi Sweater from Heartloom has a relaxed fit withe a keyhole back detail and super soft chenille knit. 75% Cotton, 25% Polyester Hand Wash Cold
Spring Rose Wylde Maxi Skirt
$ 128.00
The Spring Rose Wylde Maxi Skirt by August the Label is made of textured rayon and features a fulls skirt with front pockets and a vintage floral print. 100% Textured...
Elsie Sweater
$ 68.00
The Elsie Sweater from Heartloom has a relaxed fit with blouson sleeves. It may just be the perfect fall sweater. 100% Acrylic Hand Wash Cold
Tucker Wubby Jacket
$ 124.00
The Tucker Wubby Jacket from BB Dakota is SUPER soft and cozy & looks great paired back to almost anything! 100% Polyester Dry Clean Only
Jasmine Mini Skirt
$ 112.00
The Jasmine Mini Skirt from Spell Designs is so cute and flirty! We love the sweet scalloped cotton trim along the hem and the swingy silhouette just begs for a...
Jasmine Jumpsuit
$ 160.00
The Jasmine Jumpsuit from Spell Designs features fixed straps and the cutest patch pockets. Hidden zipper in the back allows for the perfect fit. We love this jumpsuit worn with...
Lakefront Woven Top
$ 66.00
We love the Lakefront Woven Top from Amuse Society. It features a v-neck, tassel ties and and elastic waistband. The vintage boho print is currently one of our faves. Available...
Sunset Drive Jumper
$ 75.00
The Sunset Drive Jumper from Amuse Society is sooo cute! It's a printed gauze jumper with contrasting insets, seams at the waist and a hidden zipper. Straps button in the...
Jasmine Blouse
$ 144.00
The Jasmine Blouse from Spell Designs features a button down front with a beautifully placed Spell print. Pairs perfectly back to your favorite jeans with a cozy cardi for fall. ...
Nightingale Wide Leg Pants
$ 144.00
The Nightingale Wide Leg Pants from Spell & the Gypsy Collective featured in a gorgeous watercolor print with decorative pockets and a wide leg. This unlined pant with invisible side zip is...
Waterlily is filled with vibrant colors, soft flowy fabrics & fun embellishments that are unique, yet still easy to wear. Sharing the newest arrivals from Spell Designs, Cool Change, Bella Dahl, Amuse Society, Roberta Roller Rabbit, Acacia, Velvet Tees, Maaji and many more. From block printed caftans handmade in India to the softest tees made here in the USA, at Waterlily we enjoy sharing the things we love with you.For us a good day is a day filled with sun, fun & family. We opened our first Waterlily in 2007 in Spring Lake, NJ. Three blocks from the beach and close enough for us to ride our bikes to work. What more could a gal ask for? We have grown to three locations (all close to the beach) and we have a small team of girls that make up the "Waterlily family."We wanted to fill our stores with clothes WE love for the life WE love to live. Each item is hand picked by us and we put careful (sometimes painstaking) thought into our choices. We are drawn to bohemian styles, with a twist of femininity and just when you least expect it we throw in a little prep. We love to showcase local as well as international labels. Our moods are ever changing and so are the looks in our stores.