About Us

For us a good day is a day filled with sun, fun & family.  We opened our first Waterlily in 2007 in Spring Lake, NJ.  Three blocks from the beach and close enough for us to ride our bikes to work.  What more could a gal ask for?  We have grown to three locations (all close to the beach) and we have a small team of girls that make up the "Waterlily family."
We wanted to fill our stores with clothes WE love for the life WE love to live.  Each item is hand picked by us and we put careful (sometimes painstaking) thought into our choices.   We are drawn to bohemian styles, with a twist of femininity and just when you least expect it we throw in a little prep.  We love to showcase local as well as international labels.  Our moods are ever changing and so are the looks in our stores.
Waterlily is filled with luxurious textures, vibrant colors & ornate embellishments that are unique, yet still easy to wear.  From block printed caftans handmade in India to the softest tees made here in the USA, at Waterlily we enjoy sharing the things we love with you.   
Shine Bright, Laugh Loud, Live Well! 

                                                                                       Abbey and Catherine